Why is ITC Hotels falling/rising?

As of 20-Aug, ITC Hotels Ltd is experiencing a price increase, currently at Rs 246.10, reflecting a rise of Rs 12.5 or 5.35%. The stock has shown strong performance today, outperforming its sector by 1.68% and achieving a consecutive gain over the last three days with a total return of 7.66%. It reached an intraday high of Rs 249, and it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant increase in investor participation, with delivery volume rising by 76.72% compared to the 5-day average, indicating heightened interest in the stock. The positive factors contributing to this upward movement are evident, although specific positive and negative dashboard data is not available.
In the broader market context, ITC Hotels has outperformed the benchmark Sensex in the short term, with a 1-week return of +7.51% compared to the Sensex's +1.64%. However, over the past month, the stock has underperformed, showing a decline of -3.36% while the Sensex has only marginally increased by +0.12%. This suggests that while the stock is currently on an upward trajectory, it has faced challenges in the longer term, contrasting with the overall market performance.