Why is ITC Hotels falling/rising?

As of 26-Aug, ITC Hotels Ltd is experiencing a decline in its stock price, currently at Rs 239.20, which represents a decrease of Rs 4.15 or 1.71%. The stock has been on a downward trend, losing value for the last three days with a total drop of 4.13% during this period. Today's performance has been inline with the sector, but the stock reached an intraday low of Rs 237.05, reflecting a decrease of 2.59%. Additionally, the stock's delivery volume has significantly decreased by 52.7% compared to the 5-day average, indicating falling investor participation. Although the stock is trading above its 20-day, 50-day, 100-day, and 200-day moving averages, it is below its 5-day moving average, suggesting a short-term weakness.
In the broader market context, ITC Hotels' short-term performance over the past week shows a gain of 2.40%, contrasting with the Sensex, which has declined by 1.05%. However, over the past month, ITC Hotels has underperformed slightly, with a decrease of 0.62% compared to the Sensex's decline of 0.83%. This indicates that while the stock has had some resilience in the short term, the recent consecutive falls and reduced trading volume may be contributing to its current downward trajectory. Overall, the stock's recent performance reflects a combination of internal challenges and broader market conditions.