Why is ITC Hotels falling/rising?

As of 03-Sep, ITC Hotels Ltd is experiencing a price increase, currently at Rs 250.60, reflecting a rise of Rs 2.8 or 1.13%. The stock has shown a strong performance over the past week, gaining 4.77%, and has risen 11.80% over the past month. It is currently trading close to its 52-week high, just 4.29% away from Rs 261.35. The stock has been on a positive trend, gaining for the last three days with a total return of 5.23% during this period. Additionally, ITC Hotels is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bullish trend. Rising investor participation is also noted, with a delivery volume increase of 6.91% compared to the 5-day average, suggesting growing interest in the stock.
In the broader market context, ITC Hotels has outperformed the benchmark Sensex over the past week and month, while the Sensex has shown a slight decline of 0.27% and 0.04%, respectively. This indicates that investor sentiment towards ITC Hotels is stronger compared to the overall market. However, it is important to note that the stock underperformed its sector by 0.57% today, which could suggest some volatility or sector-specific challenges. Overall, the combination of positive stock-specific factors and relative outperformance against the benchmark contributes to the stock's rising price.