Why is ITC Hotels falling/rising?

As of 17-Sep, ITC Hotels Ltd is experiencing a decline in its stock price, currently at Rs 242.10, which represents a decrease of Rs 3.0 or 1.22%. The stock has underperformed its sector by 1.38% today, with an intraday low of Rs 240.2, reflecting a 2% drop. Additionally, the stock's performance over the past week shows a decline of 1.63%, while it has gained 5.91% over the past month. However, the stock is currently above its 50-day, 100-day, and 200-day moving averages, but below its 5-day and 20-day moving averages. Notably, there has been a significant drop in investor participation, with delivery volume falling by 27.7% compared to the 5-day average, indicating reduced interest among investors.
In the broader market context, the Sensex has increased by 1.56% over the past week and 2.60% over the past month, suggesting that the overall market is performing well compared to ITC Hotels. This underperformance may be contributing to the stock's decline, as it contrasts with the positive movements in the benchmark. The liquidity of the stock remains adequate, with a trading value of Rs 1.03 crore based on 2% of the 5-day average, which may provide some support for trading activity despite the recent downturn. Overall, the combination of falling investor participation and the stock's relative underperformance against the benchmark indicates challenges for ITC Hotels in maintaining upward momentum.