Why is J K Cements falling/rising?

As of 11-Nov, J K Cements Ltd is experiencing a decline in its stock price, currently at Rs 5,528.00, which represents a decrease of Rs 87.65 or 1.56%. The stock has been underperforming, having fallen consecutively for the last nine days, resulting in a total decline of 13.79% during this period. Additionally, it is trading below all key moving averages, indicating a bearish trend. Despite positive financial results over the past three quarters, including a significant growth in profit after tax and profit before tax, the stock's recent performance has been negatively impacted by a substantial drop in investor participation, with delivery volume decreasing by 63.5% compared to the five-day average.
In the broader market context, J K Cements' short-term performance has lagged behind the benchmark, as it has declined by 4.30% over the past week while the Sensex has gained 0.49%. Over the last month, the stock has decreased by 16.48%, contrasting sharply with the Sensex's increase of 1.66%. Although the stock has shown strong year-to-date and annual returns, outperforming the market significantly, the recent trend suggests a shift in investor sentiment, possibly due to the stock's consecutive losses and declining trading volumes.