Why is Jagan Lamps falling/rising?

As of 14-Aug, Jagan Lamps Ltd is experiencing a decline in its stock price, currently at Rs 77.50, reflecting a decrease of Rs 1.5 or 1.9%. The stock has been underperforming, having fallen consecutively for the last seven days, resulting in a total decline of 9.93% during this period. Additionally, the stock's performance over the past week shows a decrease of 5.49%, while its one-year return stands at a significant drop of 18.12%. Despite a recent increase in investor participation, with delivery volume rising by 89.64% against the five-day average, the stock's overall fundamentals appear weak, with a Return on Capital Employed (ROCE) of 9.7 and a decline in profits by 3.1% over the past year.
In the broader market context, Jagan Lamps' performance contrasts sharply with the Sensex, which has shown a minimal decline of 0.03% over the past week and a positive return of 3.15% year-to-date. This underperformance against the benchmark indicates that the stock is not only struggling in the short term but also lagging behind the market in the long term, as evidenced by its one-year return of -18.12% compared to the BSE500's -0.57%. The company's flat results and declining net sales further contribute to the negative sentiment surrounding the stock, reinforcing the perception of weak long-term growth potential.