Why is Jai Balaji Inds. falling/rising?

As of 18-Jul, Jai Balaji Industries Ltd is experiencing a decline in its stock price, currently at 120.25, which represents a decrease of 0.65 or 0.54%. The stock has underperformed its sector by 0.86% today and has been on a consecutive fall for the last two days, resulting in a total decline of 1.43% during this period. Despite a strong long-term growth rate in operating profit of 71.06%, the company has reported negative results over the last two consecutive quarters, with net sales falling by 13.87% and a significant drop in profits by 36.6%. Additionally, the inventory turnover ratio is at its lowest, and a substantial portion of promoter shares are pledged, which adds downward pressure on the stock.
In the broader market context, the stock has underperformed compared to the benchmark, with a one-year return of -27.99% against the BSE500's -0.36%. Over the past week, the stock has declined by 0.74%, while the Sensex has fallen by 0.90%. Although the stock has shown impressive long-term gains over three and five years, the recent negative financial results and falling investor participation, indicated by a 53.28% drop in delivery volume, suggest a lack of confidence among investors. This combination of factors contributes to the stock's current downward trajectory.