Why is Jai Balaji Inds. falling/rising?

As of 19-Nov, Jai Balaji Industries Ltd is experiencing a decline in its stock price, currently at Rs 77.99, which represents a decrease of 3.13 (-3.86%). The stock has hit a new 52-week low of Rs 76.49 today and has underperformed its sector by 4.05%. Over the past week, the stock has fallen by 11.02%, and it has been on a consecutive downward trend for the last six days, resulting in a total decline of 12.36%. Despite opening with a gain of 4.66% today and reaching an intraday high of Rs 84.9, the stock's performance has been negatively impacted by a significant drop in net sales of 13.06% and a continuous streak of negative results over the last four quarters. The company's operating profit has also decreased by 66.3% over the past year, contributing to its poor performance.
In the broader market context, while the Sensex has shown a positive return of 0.85% over the past week, Jai Balaji Industries Ltd has significantly underperformed, with a year-to-date decline of 56.69% compared to the Sensex's gain of 9.02%. The stock's high volatility, with an intraday fluctuation of 6.81%, reflects investor uncertainty, exacerbated by the fact that 26.02% of promoter shares are pledged, which can further pressure the stock price in a declining market. Although there is a noted increase in investor participation, as evidenced by a 41.45% rise in delivery volume, the overall negative financial indicators and the company's inability to generate positive returns in the past year overshadow these factors, leading to a bearish outlook for the stock.