Why is James Warren Tea falling/rising?

As of 16-Jul, James Warren Tea Ltd. is experiencing a decline in its stock price, currently at Rs 329.90, which reflects a decrease of Rs 3.15 or 0.95%. The stock has underperformed its sector by 0.87% today, having touched an intraday low of Rs 325.5. Over the past week, the stock has decreased by 2.88%, and year-to-date, it has fallen by 15.55%. Despite a strong performance over the past year with a return of 47.74%, recent financial results have shown significant declines in net sales and profitability, contributing to negative sentiment. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 66.32% against the five-day average, indicating reduced interest in trading the stock.
In the broader market context, the Sensex has decreased by only 1.08% over the past week, suggesting that James Warren Tea's decline is more pronounced than the overall market trend. While the company has a low debt-to-equity ratio and has shown healthy long-term growth in operating profit, the recent flat results and poor management efficiency, indicated by a low return on equity of 7.59%, have raised concerns among investors. The stock's current valuation is attractive compared to peers, but the recent financial performance has overshadowed these positives, leading to a decline in stock price amidst a generally stable market environment.