Why is Jay Kailash falling/rising?

As of 28-Oct, Jay Kailash Namkeen Ltd is experiencing a decline in its stock price, currently at Rs. 39.49, which reflects a decrease of Rs. 0.51 or 1.27%. The stock has underperformed its sector by 0.73% today and has been on a consecutive downward trend for the last two days, resulting in a total decline of 9.22% during this period. Additionally, the stock has hit a new 52-week low of Rs. 36.35 today. Over the past month, the stock has decreased by 10.25%, and year-to-date, it has fallen by 37.61%, significantly underperforming the benchmark Sensex, which has gained 8.30% during the same timeframe. There is a notable increase in investor participation, with delivery volume rising by 150% against the 5-day average, indicating some interest despite the stock's poor performance.
Broader Market Context: In comparison to the benchmark Sensex, which has shown a positive return of 5.22% over the past month, Jay Kailash Namkeen Ltd's performance has been significantly weaker, highlighting its struggles in the current market environment. The stock's consistent trading below its moving averages across various time frames further emphasizes its downward trajectory. While the liquidity of the stock appears sufficient for trading, the overall negative sentiment surrounding its performance and the lack of available positive factors contribute to the ongoing decline in its stock price.