Why is Jay Ushin falling/rising?

As of 24-Jul, Jay Ushin Ltd's stock price is currently at 620.00, reflecting a decrease of 2.1, or 0.34%. The stock has been on a downward trend, having underperformed its sector by 1.27% today and experiencing a consecutive fall for the last five days, resulting in a total decline of 3.58% over that period. Additionally, the stock is trading below its moving averages across various time frames, indicating weak momentum. Despite some positive financial results, such as a 23.32% growth in net sales over the last six months, the stock has generated a return of -21.32% over the past year, with profits declining by 14.3%. The company's weak long-term fundamental strength, characterized by a low return on capital employed and high debt levels, further contributes to the negative sentiment surrounding the stock.
In the broader market context, Jay Ushin's short-term performance has significantly lagged behind the benchmark, with a 1-week return of -3.58% compared to the Sensex's slight decline of 0.09%. This underperformance is consistent with the stock's trend over the past year and three years, where it has consistently fallen short of the BSE500 index. The overall market conditions, combined with the company's weak financial metrics and declining investor participation, suggest that the stock is facing challenges that are contributing to its current price decline.