Why is Jayabharat Cred. falling/rising?

As of 02-Jul, Jayabharat Credit Ltd is experiencing a decline in its stock price, currently at 12.70, reflecting a decrease of -0.36 or -2.76%. The stock has underperformed its sector by -1.53% today and has been on a consecutive downward trend for the last two days, with a total decline of -7.57% in that period. Additionally, the stock has shown erratic trading patterns, not trading on 2 out of the last 20 days. The delivery volume has significantly decreased, falling by -96.06% against the 5-day average, indicating a lack of investor interest. The company also faces challenges with a negative book value and weak long-term fundamentals, as evidenced by a decline in net sales and operating profit, which have decreased at annual rates of -18.90% and -8.54%, respectively.
In the broader market context, the stock's short-term performance has been notably poor, with a -3.79% return over the past week, contrasting with a +0.79% gain in the Sensex benchmark. While the stock has shown some positive performance over the longer term, with a +5.92% return over the past year, it is currently trading at risky valuations compared to its historical averages. The overall market has been more favorable, as indicated by the Sensex's +2.50% return over the past month and +6.75% year-to-date. This disparity highlights the challenges faced by Jayabharat Credit Ltd in maintaining investor confidence amidst declining financial metrics and market performance.