Why is Jayabharat Cred. falling/rising?

As of 29-Jul, Jayabharat Credit Ltd is experiencing a decline in its stock price, currently at 10.90, reflecting a decrease of 0.57 or 4.97%. The stock has underperformed its sector by 5.43% today and has shown erratic trading patterns, not trading on 2 out of the last 20 days. Additionally, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. The stock's performance over the past week has been particularly poor, with a drop of 4.97%, and it has also seen a significant decline of 17.42% over the past month. The delivery volume has plummeted by 97.69% against the 5-day average, suggesting a lack of investor interest. The company is facing challenges with a negative book value and weak long-term fundamentals, as evidenced by declining net sales and operating profit.
In the broader market context, the Sensex has only decreased by 1.03% over the past week, highlighting that Jayabharat Credit Ltd's decline is more pronounced compared to the benchmark. While the stock has generated a return of 4.81% over the past year, this is overshadowed by its negative EBITDA and poor long-term growth prospects, which have contributed to its current weak performance. The stark contrast between the stock's performance and the benchmark's returns indicates that investor sentiment towards Jayabharat Credit Ltd is significantly more negative, reinforcing the perception of it being a risky investment.