Why is Jayabharat Cred. falling/rising?

As of 26-Sep, Jayabharat Credit Ltd's stock price is currently at Rs. 18.98, reflecting an increase of 0.9 or 4.98%. The stock has reached a new 52-week high today and has been on a consecutive gain streak for the last 13 days, resulting in an impressive 86.81% return during this period. Over the past week, the stock has outperformed the sector by 6.51%, and its performance over the last month shows a remarkable increase of 80.76%. Despite these positive movements, the company faces challenges such as a negative book value and weak long-term fundamental strength, with net sales declining at an annual rate of -18.90%. This combination of strong short-term performance and underlying weaknesses may create a complex picture for investors.
Broader market context indicates that while the stock has significantly outperformed the broader market, which has seen negative returns of -7.63% over the past year, Jayabharat Credit Ltd has achieved a return of 115.68% in the same timeframe. This stark contrast highlights the stock's market-beating performance, although it is important to note that the company's profits have only risen by 5% despite the substantial stock price increase. The stock's liquidity appears sufficient for trading, but the negative EBITDA and poor long-term growth prospects suggest that investors should remain cautious despite the recent price rise.