Why is Jaykay Enter. falling/rising?

As of 23-Jun, Jaykay Enterprises Ltd is currently priced at 144.20, showing no change (0.00%). The stock has underperformed its sector by 0.53% today, and while it is trading higher than the 200-day moving average, it is below the 5-day, 20-day, 50-day, and 100-day moving averages. Over the past week, the stock has declined by 8.94%, and it has also seen a significant drop of 14.80% over the past month. Despite a strong year-to-date return of 18.83% and an impressive 64.85% return over the past year, the company has reported operating losses and a concerning decline in net sales of 49.56%. Promoter confidence has increased with a 1.74% rise in their stake, indicating some optimism, but the company's weak long-term fundamentals and negative EBITDA raise significant concerns about its future performance.
In the broader market context, the Sensex has shown a slight increase of 0.12% over the past week and a modest gain of 0.22% over the past month, contrasting with Jaykay Enterprises' notable declines in the same periods. While the stock has outperformed the market significantly over the past year, the recent negative results and operational challenges suggest a divergence from the overall market trend. The company's ability to service its debt remains weak, and the substantial drop in profitability has contributed to the stock's current struggles, despite the rising investor participation and promoter confidence.