Why is Jaykay Enter. falling/rising?

As of 23-Jul, Jaykay Enterprises Ltd is currently priced at 141.75, reflecting a slight increase of 0.1 (0.07%). The stock has shown a trend reversal, gaining after three consecutive days of decline. However, it has underperformed its sector by 1.12% today. In terms of returns, while the stock has generated a remarkable 54.83% return over the past year, it has faced challenges recently, including a significant drop in net sales of 49.56% and negative operating results. Additionally, the company's promoter confidence has increased, with a 1.74% rise in their stake, indicating a belief in the company's future despite its current financial struggles.
In the broader market context, the stock's short-term performance has lagged behind the benchmark, with a 1-week return of -1.94% compared to a slight increase of 0.11% in the Sensex. While the stock has outperformed the market significantly over the longer term, its recent underperformance and declining investor participation, evidenced by a 29.58% drop in delivery volume, suggest caution among investors. The company's weak long-term fundamentals, including a negative EBIT to interest ratio and low profitability, further contribute to the stock's volatility and risk profile in the current market environment.