Why is Jaykay Enter. falling/rising?

As of 24-Jul, Jaykay Enterprises Ltd is currently priced at 141.95, reflecting a slight increase of 0.2 (0.14%). The stock has been gaining over the last two days, with a return of 0.21% during this period. However, it has experienced a decline of 2.31% over the past week and 5.27% over the past month. Despite these short-term setbacks, the stock has shown strong performance over the longer term, with a year-to-date return of 16.98% and an impressive 51.90% increase over the past year. Positive factors influencing the stock include rising promoter confidence, as they have increased their stake by 1.74%, indicating a belief in the company's future. Conversely, the company is facing significant challenges, including operating losses and a drastic fall in net sales of 49.56%, which have contributed to its weak long-term fundamental strength.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has underperformed the Sensex over the past week and month, while outperforming it year-to-date and over the past year. The Sensex has shown a minor decline of 0.09% over the past week and a slight increase of 0.16% over the past month. This suggests that while Jaykay Enterprises Ltd has had a strong long-term performance, its recent struggles may be affecting investor sentiment, particularly in light of the significant drop in sales and profitability.