Why is Jetmall Spices falling/rising?

As of 25-Jul, Jetmall Spices and Masala Ltd is experiencing a price increase, with the current price at Rs. 19.10, reflecting a rise of Rs. 0.37 or 1.98%. The stock has been on an upward trend, gaining for the last 10 consecutive days and achieving a remarkable 21.58% return during this period. Additionally, it has reached a new 52-week high today. The stock has outperformed its sector by 3.96% and is trading above all key moving averages, indicating strong momentum. Furthermore, there has been a significant increase in investor participation, with delivery volume rising by 100% compared to the 5-day average, suggesting heightened interest and liquidity in the stock.
In the broader market context, Jetmall Spices has significantly outperformed the benchmark Sensex, which has declined by 0.36% over the past week while the stock itself has surged by 10.28%. Over the past month, Jetmall has shown an impressive return of 56.56%, contrasting with the Sensex's drop of 1.56%. Year-to-date, the stock has increased by 73.64%, while the Sensex has only risen by 4.25%. This stark difference in performance highlights the stock's strong position relative to the broader market, contributing to its rising price.