Why is Jetmall Spices falling/rising?

As of 30-Jul, Jetmall Spices and Masala Ltd's stock price is currently at Rs.20.25, reflecting an increase of Rs.0.39 or 1.96%. The stock has recently hit a new 52-week high and has been on a positive trajectory, gaining for the last 13 consecutive days with a total return of 28.9% during this period. Additionally, the stock has significantly outperformed its sector by 1.35%. Over the past week, it has risen by 10.23%, and in the last month, it has shown a remarkable increase of 50.56%. However, it is worth noting that investor participation has declined, with delivery volume dropping by 50% compared to the 5-day average, which may indicate some caution among investors.
Broader market context shows that while Jetmall Spices has been performing exceptionally well, the benchmark Sensex has experienced a decline of 1.50% over the past week and 2.54% over the past month. This stark contrast highlights the stock's strong performance relative to the broader market, particularly as it has achieved an impressive year-to-date return of 84.09% compared to the Sensex's modest 4.28%. The liquidity of the stock remains adequate for trading, as it is based on 2% of the 5-day average traded value. Overall, the combination of strong stock performance, hitting new highs, and significant returns against a backdrop of a declining benchmark suggests that investor sentiment remains positive despite the recent drop in participation.