Why is JHS Svend.Retail falling/rising?

As of 11-Aug, JHS Svendgaard Retail Ventures Ltd is experiencing a price increase, currently at 39.77, reflecting a rise of 0.92 or 2.37%. The stock has shown strong performance recently, outperforming its sector by 2.04% today and achieving a consecutive gain over the last two days, with a total return of 3.57% during this period. Despite a decline in delivery volume by 28.18% against the 5-day average, the stock is trading above its moving averages across various time frames. Positive factors contributing to this upward movement include a significant growth in net sales by 32.29% over the last six months and increased promoter confidence, as promoters have raised their stake in the company by 4.47%, indicating optimism about the company's future.
In the broader market context, JHS Svendgaard's short-term return of 4.11% over the past week contrasts sharply with the Sensex, which has declined by 0.51%. While the stock has shown positive momentum recently, it has underperformed the benchmark over the longer term, with a year-to-date return of -5.87% compared to the Sensex's 3.15% gain. Additionally, the company faces challenges such as operating losses and a high debt-to-EBITDA ratio, which may pose risks to its long-term performance despite the recent positive indicators.