Why is JK Paper falling/rising?

As of 27-Jun, JK Paper Ltd's stock price is currently at 371.60, reflecting an increase of 3.9, or 1.06%. The stock has been on an upward trend, gaining for the last six consecutive days with a total return of 6.29% during this period. Despite this recent positive movement, the stock has underperformed over the longer term, with a year-to-date decline of 10.60% and a significant drop of 33.06% over the past year. The stock is currently trading at a discount compared to its peers, supported by a high return on capital employed (ROCE) of 16.29%. However, the company has faced challenges, including a 63.5% decline in profits over the past year and negative results for the last four consecutive quarters, which may contribute to investor caution.
In the broader market context, JK Paper's short-term performance has outpaced the benchmark Sensex, which has risen by 2.00% over the same week, while JK Paper's return stands at 4.51%. This indicates that, despite the company's struggles, it has managed to attract some investor interest recently. However, the stock's long-term performance remains concerning, as it has significantly lagged behind the market's overall growth, which has generated a return of 4.10% over the past year. The combination of recent gains and persistent long-term challenges creates a complex picture for investors considering JK Paper's stock.