Why is JK Paper falling/rising?

As of 30-Jun, JK Paper Ltd is experiencing a decline in its stock price, currently at 370.10, which reflects a decrease of 1.5 or 0.4%. The stock has underperformed its sector by 1.52% today and has seen a trend reversal after six consecutive days of gains. Although the stock has shown positive short-term returns, with a 3.74% increase over the past week and a 1.24% increase over the past month, it has significantly underperformed over the longer term, with a year-to-date decline of 10.96% and a staggering 31.68% drop over the past year. The company has also reported negative results for the last four consecutive quarters, with profits falling sharply, which has contributed to the stock's recent downward movement. Despite a high management efficiency indicated by a ROCE of 16.29% and attractive valuation metrics, the overall negative sentiment due to poor long-term growth prospects is weighing on the stock.
In the broader market context, JK Paper's recent performance contrasts with the benchmark, as the Sensex has returned 2.09% over the past week and 2.65% over the past month. The stock's year-long performance is particularly concerning, as it has generated a return of -31.68% while the broader market has seen positive returns of 3.95%. This underperformance highlights the challenges JK Paper faces in maintaining investor confidence, especially given its significant market capitalization and role within its sector. The combination of declining profits, negative quarterly results, and poor long-term growth prospects suggests that investors are cautious, leading to the current decline in stock price.