Why is JK Paper falling/rising?

As of 02-Jul, JK Paper Ltd is experiencing a slight decline in its stock price, currently at 370.60, reflecting a decrease of 0.45 or 0.12%. The stock has underperformed its sector today by 0.29%, despite being higher than its 5-day, 20-day, 50-day, and 100-day moving averages, although it remains below its 200-day moving average. Over the past week, the stock has shown a modest gain of 0.98%, but its year-to-date performance is significantly negative at -10.84%. The company has also seen a drop in investor participation, with delivery volume falling by 28.21% compared to the 5-day average. While JK Paper boasts a high return on capital employed (ROCE) of 16.29% and is trading at a discount compared to its peers, it has faced substantial challenges, including a 41.51% decline in stock value over the past year and a 63.5% drop in profits, which have contributed to its recent price movement.
In the broader market context, JK Paper's short-term performance has been relatively better than the benchmark Sensex, which has gained 0.79% over the past week. However, the stock has significantly underperformed the market over the past year, where the Sensex has increased by 5.00% while JK Paper has seen a drastic decline. This stark contrast highlights the company's struggles, including negative results for the last four consecutive quarters and poor long-term growth, with operating profit decreasing at an annual rate of -3.75% over the last five years. Despite being the largest company in its sector and constituting a significant portion of the industry, the ongoing negative financial results and declining investor confidence have overshadowed its potential, leading to the current downward trend in its stock price.