Why is JK Paper falling/rising?

As of 03-Jul, JK Paper Ltd is experiencing a decline in its stock price, currently at 368.20, which reflects a decrease of 2.4 points or 0.65%. The stock has underperformed its sector by 0.71% today and has been on a consecutive downward trend for the last two days, resulting in a total return drop of 0.77% during this period. Over the past year, JK Paper has seen a significant decline of 38.72% in its stock value, while its profits have fallen by 63.5%. Despite having a high return on capital employed (ROCE) of 16.29% and trading at a discount compared to its peers, the company has declared negative results for the last four consecutive quarters, which has contributed to investor concerns and the stock's recent performance.
In the broader market context, JK Paper's short-term performance contrasts with the benchmark, as it has generated a return of only 0.14% over the past week compared to a decline of 0.62% in the Sensex. However, the stock's year-to-date performance shows a stark difference, with JK Paper down 11.42% while the benchmark has gained 6.53%. This underperformance highlights the company's struggles, particularly in light of its poor long-term growth, as indicated by a negative annual operating profit growth rate of 3.75% over the last five years. The falling investor participation, evidenced by a 39.81% drop in delivery volume, further emphasizes the lack of confidence in the stock, contributing to its current downward trajectory.