Why is JK Paper falling/rising?

As of 07-Jul, JK Paper Ltd is experiencing a decline in its stock price, currently at Rs 398.10, reflecting a decrease of Rs 9.0 or 2.21%. Today's performance indicates that the stock has underperformed its sector by 2.36%, with an intraday low of Rs 395.5, marking a 2.85% drop. Despite trading above its moving averages for various periods, the stock has shown a negative return of -30.86% over the past year, while profits have significantly decreased by 63.5%. The company has also reported negative results for the last four consecutive quarters, contributing to a poor long-term growth outlook, as indicated by an annual operating profit decline of -3.75% over the last five years.
In the broader market context, JK Paper's short-term return of +7.57% over the past week contrasts with the Sensex, which has seen a slight decline of -0.20%. However, the stock's year-to-date performance of -4.22% lags behind the Sensex's +6.79%, highlighting its underperformance relative to the market. The company's high management efficiency, indicated by a ROCE of 16.29%, and its attractive valuation compared to peers may not be enough to offset the negative sentiment stemming from its declining profits and poor quarterly results. Overall, while there are some positive factors, the prevailing negative trends are driving the stock's current downward movement.