Why is JK Paper falling/rising?

As of 10-Jul, JK Paper Ltd is experiencing a decline in its stock price, currently at Rs 395.00, which reflects a decrease of Rs 10.1 or 2.49%. The stock has underperformed its sector by 1.3% today and has been on a downward trend for the last two days, accumulating a total decline of 2.52%. Despite this recent drop, the stock has shown positive returns over the past week and month, with increases of 7.28% and 4.93%, respectively. However, it has faced significant challenges over the past year, with a return of -28.79% and a notable profit decline of 63.5%. The stock is currently trading above its moving averages, indicating some underlying strength, but a sharp decrease in delivery volume by 65% against the five-day average suggests waning investor interest.
In the broader market context, JK Paper's short-term performance contrasts with the Sensex, which has remained relatively flat with a change of -0.06% over the past week. While JK Paper has outperformed the benchmark in the short term, its year-to-date performance is concerning, showing a decline of 4.97% compared to the Sensex's gain of 6.46%. The company's high management efficiency, indicated by a return on capital employed (ROCE) of 16.29%, and its attractive valuation relative to peers may provide some support for the stock. However, the significant drop in investor participation and the overall negative sentiment reflected in the stock's recent performance contribute to its current decline.