Why is JK Paper falling/rising?

As of 17-Jul, JK Paper Ltd's stock price is currently at 394.60, reflecting an increase of 2.45 or 0.62%. The stock has outperformed its sector today by 0.38%, and it is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. However, there has been a notable decline in investor participation, with delivery volume falling by 33.33% compared to the 5-day average. Over the past month, the stock has shown a positive return of 9.54%, although it has underperformed over the year with a decline of 32.02%. Despite a high management efficiency indicated by a return on capital employed (ROCE) of 16.29% and attractive valuation metrics, the stock's profits have significantly decreased by 63.5% over the past year, contributing to its overall negative performance.
In the broader market context, JK Paper's short-term performance has been relatively better than the benchmark, as it has gained 9.54% over the last month while the Sensex only increased by 0.83%. However, the stock has underperformed the market over the past year, with a decline of 32.02% compared to the Sensex's gain of 1.91%. The company's poor long-term growth prospects, evidenced by a negative operating profit growth rate of -3.75% over the last five years and consecutive negative results for the last four quarters, further exacerbate its challenges in the market. Despite being the largest company in its sector with a significant market cap, these negative factors weigh heavily on investor sentiment.