Why is JK Paper falling/rising?

As of 25-Jul, JK Paper Ltd is experiencing a decline in its stock price, currently at Rs 374.15, which reflects a decrease of Rs 13.35 or 3.45%. Today's performance indicates that the stock has underperformed its sector by 1.9%, following a trend reversal after three consecutive days of gains. The stock reached an intraday low of Rs 372.8, and trading volume has decreased significantly, with delivery volume falling by 16.87% compared to the five-day average. Over the past week, the stock has declined by 3.57%, and it has also underperformed the market over the past year with a return of -28.09%, while its profits have plummeted by 63.5%. Despite a high return on capital employed (ROCE) of 16.29% and attractive valuations compared to peers, the company has reported negative results for the last four quarters, contributing to the stock's downward movement.
In the broader market context, the Sensex has shown a slight decline of 0.36% over the past week, indicating that while JK Paper is underperforming, the overall market is also experiencing a downturn. The stock's year-to-date performance is notably poor, with a decline of 9.98%, contrasting sharply with the Sensex's gain of 4.25% during the same period. This disparity highlights the challenges JK Paper faces, including poor long-term growth prospects and significant declines in operating profit over the last five years. The company's market cap of Rs 6,564 crore positions it as the largest in its sector, yet its substantial share of the industry does not seem to translate into positive investor sentiment, further exacerbating its stock price decline.