Why is JK Paper falling/rising?

As of 26-Aug, JK Paper Ltd is experiencing a decline in its stock price, currently at Rs 378.65, which reflects a decrease of Rs 30.15 or 7.38%. Today's price summary indicates that the stock underperformed its sector by 3.25%, reaching an intraday low of Rs 376, which is an 8.02% drop. Despite this decline, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. In terms of returns, over the past week, JK Paper has increased by 6.06%, while it has seen a year-to-date decline of 8.90%. The company has a high management efficiency with a return on capital employed (ROCE) of 16.29%, but it has faced significant profit reductions of 63.1% over the past year, contributing to its recent price movement.
Broader market context shows that while JK Paper has underperformed, the Sensex has also seen a slight decline of 1.05% over the past week. The paper and paper products sector has fallen by 4.13%, indicating a challenging environment for the industry as a whole. Despite JK Paper's strong market position, constituting 31.24% of its sector, the overall negative sentiment in the market and the company's significant profit drop have likely influenced investor confidence, leading to the current price decline.