Why is JK Paper falling/rising?

As of 29-Aug, JK Paper Ltd's stock price is currently at 374.20, reflecting a decrease of 4.95, or 1.31%. The stock has underperformed its sector by 0.39% today, despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, JK Paper has shown a return of 7.31%, while its performance over the last month is a gain of 3.28%. However, the stock has faced significant challenges, with a year-to-date decline of 9.97% and a one-year drop of 20.02%. The company's profits have fallen by 63.1% over the past year, contributing to the negative sentiment around the stock, despite its high management efficiency and attractive valuation compared to peers.
Broader market context indicates that while JK Paper has experienced short-term gains, it has not kept pace with the broader market, as evidenced by the Sensex's decline of 1.84% over the past week and 1.88% over the past month. The stock's liquidity remains adequate, but a significant drop in delivery volume by 62.91% against the 5-day average suggests a decrease in investor participation, which could be a concern for future price movements. Overall, the combination of falling profits, underperformance relative to the sector, and reduced investor interest are contributing to the stock's current downward trend.