Why is JK Paper falling/rising?

As of 19-Sep, JK Paper Ltd is experiencing a decline in its stock price, currently at 392.65, which reflects a decrease of 2.5 or 0.63%. The stock has underperformed its sector by 0.33% today and has been on a consecutive fall for the last three days, accumulating a total decline of 1.69% during this period. Despite a positive return of 9.99% over the past month, the stock has faced significant challenges, including a year-to-date decline of 5.53% and a one-year drop of 12.53%. The company's profits have also decreased by 63.1% over the past year, contributing to the negative sentiment around the stock. Although it has a high return on capital employed (ROCE) of 16.29% and is trading at a discount compared to its peers, the falling investor participation, indicated by a 5.42% drop in delivery volume, suggests waning interest among investors.
In the broader market context, JK Paper's short-term performance of +0.63% over the past week is slightly below the benchmark Sensex, which has increased by 0.88% during the same period. While the stock's long-term performance over five years shows a substantial increase of 305.00%, the recent trends indicate a struggle to maintain momentum against both the sector and the overall market. The company's significant market capitalization of Rs 6,690 crore and its dominance in the sector, constituting 26.82% of the entire industry, may provide some stability; however, the recent negative returns and declining investor participation are likely contributing to the current downward pressure on the stock price.