Why is JMD Ventures falling/rising?

As of 17-Jul, JMD Ventures Ltd is experiencing a decline in its stock price, currently at 6.95, which reflects a decrease of 0.05 or 0.71%. The stock has recently outperformed its sector by 1.5%, but it has also seen a trend reversal after 12 consecutive days of gains. In terms of returns, the stock has shown a 6.43% increase over the past week and a 2.21% increase over the past month. However, it has significantly underperformed over the longer term, with a year-to-date decline of 46.41% and a one-year decline of 45.83%. The company is facing operating losses and has weak long-term fundamental strength, which is compounded by a poor ability to service its debt, as indicated by a low EBIT to Interest ratio of 0.80. Additionally, the stock's valuation appears expensive given its low return on equity of 3.1 and a price-to-book value of 0.5.
In the broader market context, while the stock has outperformed its sector recently, it has underperformed the benchmark index, with the BSE500 generating a return of 0.26% over the past year compared to JMD Ventures' negative return of 45.83%. The film production, distribution, and entertainment sector has also seen a decline of 2.2%, which may be impacting investor sentiment. Despite a rise in delivery volume, indicating increased investor participation, the overall weak financial performance and the significant drop in stock value over the past year suggest that the market remains cautious about the company's future prospects.