Why is JMJ Fintech falling/rising?

As of 15-Jul, JMJ Fintech Ltd's stock price is currently at Rs. 19.86, reflecting a decrease of 0.12 or 0.6%. The stock has recently hit a new 52-week low of Rs. 18.9 and has been on a downward trend, underperforming its sector by 1.61% today and experiencing a consecutive fall over the last five days, resulting in a staggering decline of 48.65% during this period. Furthermore, JMJ Fintech is trading below all its moving averages, indicating a bearish sentiment. Despite declaring positive results over the last six quarters, including significant growth in net sales and profits, the stock's long-term fundamental strength is perceived as weak, with an average return on equity of only 8.47%.
In the broader market context, JMJ Fintech's performance has been notably poor compared to the benchmark, with a 1-week return of -48.55% against a modest decline of 1.36% for the Sensex. Over the past year, while the stock has generated a return of -9.32%, the benchmark has shown a positive return of 2.36%. This consistent underperformance against the benchmark, coupled with a significant drop in investor participation and liquidity issues, suggests that market sentiment remains negative towards JMJ Fintech, contributing to its declining stock price.