Why is JMJ Fintech falling/rising?

As of 01-Sep, JMJ Fintech Ltd's stock price is currently at Rs. 14.37, reflecting an increase of Rs. 0.17 or 1.2%. Despite this recent uptick, the stock has faced significant challenges, having hit a new 52-week low of Rs. 13.6 today. The stock has underperformed its sector by 0.41% and is trading below all key moving averages, indicating a bearish trend. Over the past week, JMJ Fintech has seen a decline of 3.49%, and its performance over the last month shows a drop of 11.84%. However, it is noteworthy that the company has reported positive results for the last seven consecutive quarters, with net sales for the first nine months higher at Rs. 14.79 crore and a return on equity (ROE) of 18.1, suggesting an attractive valuation compared to peers.
In the broader market context, JMJ Fintech's short-term performance has been notably weaker than the benchmark, with the Sensex declining only 1.56% over the same week. The stock's long-term performance has also been concerning, with a staggering 59.13% decline over the past year, significantly underperforming the BSE500 index. Despite the recent rise in investor participation, as evidenced by a 26.47% increase in delivery volume, the overall sentiment remains cautious due to the stock's weak long-term fundamentals and below-par performance in both the near and long term.