Why is JMJ Fintech falling/rising?

As of 03-Sep, JMJ Fintech Ltd's stock price is currently at 14.54, reflecting an increase of 0.34 or 2.39%. The stock has shown some positive movement today, outperforming its sector by 1.55%. Despite this, the stock has experienced a decline of 10.80% over the past month and a significant drop of 54.25% over the last year. However, the company has declared positive results for the last seven consecutive quarters, with net sales for the last nine months reported at Rs 14.79 crore. The stock is trading at a discount compared to its peers, with a price-to-book value of 0.8 and a PEG ratio of 0.3, indicating attractive valuation despite its weak long-term fundamental strength.
In the broader market context, JMJ Fintech's recent performance contrasts with the Sensex, which has only declined by 0.04% over the past month. The stock's performance today, while positive, is set against a backdrop of underperformance in the long term, as it has generated returns of -54.25% over the past year and has underperformed the BSE500 over the last three years. The rising investor participation, indicated by a 30.87% increase in delivery volume, suggests some renewed interest, but the overall weak long-term fundamentals and below-par performance in both the near and long term remain concerning factors for investors.