Why is JMJ Fintech falling/rising?

As of 17-Sep, JMJ Fintech Ltd's stock price is currently at 14.71, reflecting a decrease of 0.54, or 3.54%. The stock has underperformed its sector by 3.48% today and has been on a downward trend, losing value for the last two consecutive days with a total decline of 4.91%. Over the past week, the stock has decreased by 2.58%, and it has shown significant underperformance over the last month and year, with returns of -6.66% and -56.12%, respectively. Despite declaring positive results for the last seven consecutive quarters and having a higher net sales figure, the stock's long-term fundamental strength is weak, as indicated by an average Return on Equity (ROE) of 10.24%.
In the broader market context, JMJ Fintech's recent performance contrasts sharply with the Sensex, which has gained 1.56% over the past week. The stock's liquidity appears adequate, with a delivery volume increase of 23.66% against the five-day average, but it is trading below all key moving averages, indicating a bearish trend. The stock's valuation is attractive compared to its peers, yet the significant decline in its price over the past year suggests that investor sentiment remains negative, overshadowing its recent profit growth of 19.1%. This combination of factors contributes to the stock's current downward trajectory.