Why is JMJ Fintech falling/rising?

As of 24-Sep, JMJ Fintech Ltd's stock price is currently at 15.43, reflecting an increase of 0.33 or 2.19%. The stock has shown a positive trend, gaining for the last three consecutive days with a total return of 5.11% during this period. Despite this recent uptick, the stock has a mixed performance history, with a year-to-date decline of 43.25% and a one-year return of -49.11%. However, the company has declared positive results for the last seven consecutive quarters, with net sales for the first nine months higher at Rs 14.79 crore. The stock is trading at a discount compared to its peers, supported by a high dividend yield of 3.97%, which may attract investors despite its long-term underperformance.
In the broader market context, JMJ Fintech has outperformed the Sensex by 2.28% today, while the benchmark index has seen a decline of 1.18% over the past week. The stock's short-term performance contrasts sharply with its long-term results, as it has underperformed the BSE500 over the last three years, one year, and three months. This disparity highlights the challenges the company faces in maintaining investor confidence, particularly given its weak long-term fundamental strength, indicated by an average return on equity of 10.24%. While recent gains may suggest a recovery, the overall negative trends in longer-term performance could temper investor enthusiasm.