Why is Prima Industries falling/rising?

As of 23-Sep, Prima Industries Ltd is experiencing a price increase, currently at Rs 29.48, reflecting a rise of 1.4 (4.99%). The stock has shown significant momentum, gaining 70.21% over the last 12 days and outperforming its sector by 1.32% today. It opened with a gain of 4.99% and has consistently traded at this price level. Over the past week, the stock has surged by 27.51%, while it has achieved a remarkable 55.16% increase over the past month, despite the broader market's negative performance. However, the company faces challenges, including operating losses and weak long-term fundamental strength, which may impact investor sentiment in the future.
Broader market context indicates that while Prima Industries has outperformed the Sensex, which has seen a slight decline of 0.34% over the past week, the stock has generated a return of 34.00% over the past year, contrasting with the Sensex's drop of 3.33%. This strong performance is noteworthy given the overall market's struggles, particularly as the BSE500 has reported negative returns of -4.69% in the last year. Despite these positive returns, the company’s weak profitability metrics and negative EBITDA suggest that investors should remain cautious about its long-term viability.