Why is Jupiter Info. falling/rising?

As of 12-Aug, Jupiter Infomedia Ltd's stock price is rising, currently at 56.51, reflecting an increase of 2.06 or 3.78%. The stock has shown strong performance recently, with a consecutive gain over the last two days, resulting in a total return of 10.87%. It opened today with a significant gain of 9.95% and reached an intraday high of Rs 59.87. Over the past week, the stock has outperformed the benchmark Sensex, gaining 8.84% compared to the Sensex's decline of 0.59%. However, despite these positive movements, the company faces challenges, including operating losses and a weak long-term fundamental strength, indicated by a poor EBIT to Interest ratio and low profitability per unit of capital.
In the broader market context, Jupiter Infomedia's short-term performance stands in stark contrast to the Sensex, which has seen a decline. The stock's ability to generate returns of 44.64% over the past year and outperform the BSE500 in various time frames highlights its market-beating performance. However, the company is also considered risky due to negative EBITDA and a significant drop in profits over the past year, which may temper investor enthusiasm despite the recent price rise. Overall, while the stock is currently rising, its long-term fundamentals present concerns that could impact future performance.