Why is Jupiter Info. falling/rising?

As of 02-Sep, Jupiter Infomedia Ltd is experiencing a price increase, currently at Rs 56.05, reflecting a rise of 3.44 or 6.54%. The stock has shown strong performance today, outperforming its sector by 6.47% and achieving a consecutive gain over the last two days with an overall return of 8.83%. It reached an intraday high of Rs 57.7, although it also saw a low of Rs 51.4, indicating high volatility with an intraday fluctuation of 5.77%. Over the past week, the stock has gained 7.58%, and it has consistently outperformed the benchmark Sensex over various periods, including a 30.05% return over the last year. However, the company faces challenges such as operating losses and weak long-term fundamental strength, which could impact investor sentiment despite the recent price rise.
Broader Market Context: In the context of the broader market, Jupiter Infomedia's short-term performance is notably strong, with a 7.58% increase over the past week, contrasting sharply with the Sensex, which has declined by 0.78% during the same period. This divergence highlights the stock's resilience and appeal among investors, particularly given its market-beating performance over the long term. However, the company's weak profitability metrics and negative EBITDA present risks that could temper future growth, suggesting that while the stock is currently rising, underlying financial challenges remain a concern for potential investors.