Why is Jupiter Info. falling/rising?

As of 04-Sep, Jupiter Infomedia Ltd's stock price is currently at 54.79, reflecting a decrease of 1.21, or 2.16%. The stock has been underperforming, having fallen consecutively for the last two days, with a total decline of 2.25% during this period. Today, it opened with a loss of 3.04% and reached an intraday low of Rs 53.5, indicating significant selling pressure. Despite a strong long-term performance, including a 28.86% return over the past year, the company is facing challenges such as operating losses and a weak ability to service its debt, which have contributed to its recent price decline.
In the broader market context, Jupiter Infomedia's short-term performance has outpaced the Sensex, with a 4.76% increase over the past week compared to the benchmark's 0.80% rise. However, the stock's recent performance is overshadowed by its negative EBITDA and a significant drop in delivery volume, which fell by 80.42% against the five-day average. This decline in investor participation, coupled with the company's weak long-term fundamentals, suggests that while the stock has shown resilience in the past, current market conditions and financial health are leading to a downward trend in its price.