Why is Jupiter Info. falling/rising?

As of 05-Sep, Jupiter Infomedia Ltd is experiencing a decline in its stock price, currently at 54.21, reflecting a decrease of 0.58 or 1.06%. The stock has been losing value for the past three days, with a total drop of 3.28% during this period. Although the stock has shown strong performance in the long term, generating a return of 24.62% over the past year, it is currently facing challenges such as operating losses and a weak ability to service its debt, indicated by a poor EBIT to Interest ratio of -0.07. Additionally, the delivery volume has significantly decreased, falling by 80.42% against the five-day average, which suggests declining investor participation.
In the broader market context, Jupiter Infomedia's short-term performance has outpaced the benchmark Sensex, which has only increased by 1.13% over the past week, while the stock itself has risen by 5.26%. However, despite this relative strength, the company's weak long-term fundamentals and negative EBITDA position it as a risky investment. The stock's liquidity remains adequate for trading, but the combination of flat results and declining profitability has contributed to its recent price movement, indicating that investors may be cautious in the face of these underlying issues.