Why is Jupiter Info. falling/rising?

As of 08-Sep, Jupiter Infomedia Ltd's stock is currently priced at Rs 53.00, reflecting a decrease of Rs 1.21 or 2.23%. The stock has been underperforming, having fallen consecutively for the last four days, resulting in a total decline of 5.44% during this period. Although it opened with a gain of 2.66% today and reached an intraday high of Rs 56.75, it also touched a low of Rs 52.61. The stock's performance over the past week shows a modest increase of 0.74%, and it has outperformed the benchmark Sensex over the last month and year. However, the company is facing significant challenges, including operating losses and a weak ability to service its debt, which contributes to its negative EBITDA and low profitability.
Broader Market Context: The stock's recent performance contrasts with the benchmark, as it has outperformed the Sensex over the past week and month, but the overall trend indicates a decline in investor confidence. The stock's liquidity appears sufficient for trading, yet there has been a notable drop in delivery volume, indicating falling investor participation. Despite the company's long-term market-beating performance, the current operational weaknesses and declining profitability are likely influencing investor sentiment negatively, leading to the recent price drop.