Why is Jupiter Info. falling/rising?

As of 16-Sep, Jupiter Infomedia Ltd's stock price is currently at Rs 53.46, reflecting an increase of Rs 3.46 or 6.92%. Today, the stock has shown a positive trend, gaining after two consecutive days of decline, and opened with a gain of 2.72%. It reached an intraday high of Rs 53.8, indicating strong performance today, despite a wide trading range of Rs 5.1. Over the past year, the stock has generated a return of 25.79%, outperforming the BSE500 index in both the long term and near term. However, the company faces challenges, including operating losses and a weak ability to service its debt, which may contribute to its risky trading status despite recent gains.
In the broader market context, Jupiter Infomedia's short-term performance over the past week shows a return of +0.83%, which is below the benchmark Sensex's return of +1.58%. While the stock has outperformed the benchmark over the longer term, its recent struggles with profitability and negative EBITDA raise concerns about its sustainability. The stock's liquidity appears sufficient for trading, but the weak fundamentals and significant drop in profits over the past year suggest caution among investors, despite today's positive price movement.