Why is Just Dial falling/rising?

As of 31-Jul, Just Dial Ltd. is experiencing a decline in its stock price, currently at 840.40, reflecting a decrease of 10.05 or 1.18%. The stock has been underperforming, having lost 1.48% over the last three days and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the delivery volume has decreased significantly, falling by 31.89% compared to the 5-day average, indicating reduced investor participation. The company has shown poor long-term growth, with net sales increasing at an annual rate of only 5.78% over the past five years, and despite a rise in profits, the stock has generated a return of -33.90% over the last year. In the broader market context, Just Dial's recent performance has been weaker than the benchmark, with a 1-week return of -2.44% compared to the Sensex's -1.22%. This trend of underperformance is consistent over longer periods, as the stock has lagged behind the BSE500 in the last three years, one year, and three months. The company's low debt-to-equity ratio and majority ownership by promoters do not seem to offset the negative sentiment surrounding its flat results and expensive valuation, which is reflected in its high price-to-book value ratio of 1.8. Overall, these factors contribute to a bearish outlook for Just Dial, leading to its current price decline.