Why is K G Denim falling/rising?

As of 28-Jul, K G Denim Ltd's stock price is currently at 16.11, reflecting a decrease of 0.84, or 4.96%. The stock has underperformed its sector by 4.07% today and has experienced a trend reversal after two consecutive days of gains. It is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has declined by 8.57%, and it has shown a significant year-to-date drop of 35.30%. The company has a negative book value and has reported losses for the last 11 consecutive quarters, with net sales and profits declining sharply. These factors contribute to a weak long-term fundamental strength, making the stock a risky investment.
In the broader market context, K G Denim's performance has been notably poor compared to the benchmark, with a one-year return of -41.93% against a slight decline of -0.54% for the Sensex. This consistent underperformance over the past three years, coupled with high debt levels and negative EBITDA, indicates a challenging environment for the company. While there has been a rise in investor participation, as evidenced by a significant increase in delivery volume, the overall financial health of K G Denim remains concerning, leading to its current downward price movement.