Why is K P R Mill Ltd falling/rising?

As of 04-Aug, K P R Mill Ltd's stock price is currently at Rs 1,049.10, reflecting a decrease of Rs 18.1 or 1.7%. The stock has been underperforming recently, having fallen consecutively for the last three days, resulting in a total decline of 10.6% during this period. It reached an intraday low of Rs 1,026, which is a drop of 3.86%. Over the past week, the stock has underperformed the sector by 2.04%, and its performance over the last month shows a decline of 11.90%. Despite these short-term challenges, the company maintains strong long-term fundamentals, with an average Return on Equity (ROE) of 21.02% and a healthy operating profit growth rate of 16.39% annually, which supports its overall valuation.
In the broader market context, K P R Mill Ltd's recent performance contrasts with the benchmark Sensex, which has shown a slight increase of 0.16% over the past week. While the stock has generated a positive return of 21.90% over the past year, the broader market (BSE500) has experienced negative returns of -2.34% during the same period. This indicates that while the company has strong long-term growth potential, its recent price decline may be influenced by short-term market fluctuations and investor sentiment, particularly as it has been losing momentum in the short term compared to the benchmark.