Why is K P R Mill Ltd falling/rising?

As of 08-Aug, K P R Mill Ltd is experiencing a decline in its stock price, currently at Rs 983.00, which reflects a decrease of Rs 32.95 or 3.24%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total drop of 7.35% during this period. Additionally, it has underperformed its sector by 1.8% today. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Despite a strong long-term fundamental strength characterized by a healthy return on equity and growth in net sales and operating profit, the recent price movement suggests that short-term pressures are outweighing these positives.
In the broader market context, K P R Mill Ltd's short-term performance has significantly lagged behind the benchmark Sensex, which has only declined by 0.92% over the past week. The stock's 1-month return of -18.75% starkly contrasts with the Sensex's -4.60%, highlighting a notable underperformance. While the company maintains a strong market position and liquidity, the recent price decline reflects investor sentiment that may be reacting to short-term challenges rather than its long-term growth potential.