Why is K P R Mill Ltd falling/rising?

As of 12-Aug, K P R Mill Ltd is experiencing a decline in its stock price, currently at Rs 955.00, which represents a decrease of Rs 40.00 or 4.02%. The stock has underperformed its sector by 3.45% today, touching an intraday low of Rs 951. The stock is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 27.25% against the 5-day average. Over the past week, the stock has decreased by 9.99%, and over the past month, it has fallen by 20.31%, contrasting with a year-to-date decline of 4.05%. Despite these short-term challenges, the company maintains strong long-term fundamentals, with a solid average return on equity of 21.02% and healthy growth in net sales and operating profit.
In the broader market context, K P R Mill Ltd's recent performance has significantly lagged behind the benchmark Sensex, which has only declined by 0.59% over the past week and 2.75% over the past month. This stark contrast highlights the stock's underperformance relative to the market. While the company has a strong market position, constituting 14.97% of its sector, the recent price movements suggest that short-term investor sentiment is currently negative, overshadowing its long-term growth potential and financial health.