Why is K P R Mill Ltd falling/rising?

As of 13-Aug, K P R Mill Ltd is currently priced at 966.60, reflecting an increase of 11.6 points or 1.21%. Despite this positive movement today, the stock has been underperforming in the short term, with a 1-week decline of 7.00% and a 1-month drop of 19.34%. The stock is trading below its moving averages across various time frames, indicating a bearish trend. Additionally, there has been a decrease in investor participation, as evidenced by a 4.33% drop in delivery volume compared to the 5-day average. However, the stock has shown resilience over the past year, outperforming the broader market with an 11.42% return compared to the Sensex's 2.01%. The company also boasts strong long-term fundamentals, including a healthy return on equity and robust sales growth.
In the broader market context, K P R Mill Ltd's recent performance contrasts with the benchmark, as it has outperformed the BSE500, which has seen negative returns of -0.64% over the past year. This suggests that while the stock has faced short-term challenges, its long-term growth potential and strong financial metrics may be attracting investors. The company's significant market capitalization and its dominant position in the sector further support its stability, despite the recent volatility. Overall, the stock's current rise can be attributed to its solid fundamentals and market position, even as it navigates short-term pressures.